meedle was built by two enthusiastic tech entrepreneurs with a passion for
SaaS and growth marketing.
The idea for the platform came from necessity. While working on other projects,
we grew tired of the messiness of creating, tracking, and reporting on growth
Ideas were lost. Experiments were launched and forgotten. Collecting data and
updating progress was inconsistent. Valuable information was forever lost in the ether.
To make matters worse, we continously added to a never-ending list of third-party
apps. Google Docs for this, local spreadsheets for that, flavour-of-the-month project
management tool for the other. It was no longer a growth stack. It was a mess.
So, we built meedle; for ourselves first.
As the platform took form, we realised other teams and
growth enthusiasts would most likely benefit from it as well.
If our processes were so terrible, surely other people's would be, too? If we
were grasping at straws trying to make a terrible patch of 17 tools work together
and fail miserably, surely others had a similar experience?
meedle helped refocus our growth efforts. We think it might just be the tool to